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Positioning concerns ways to place a product while in the minds of people and tell what characteristics differentiate it with the competitor's products and solutions. A organization typically performs this by producing a perceptual map, which denotes comparable goods made in the same field according to how consumers understand their value and high … Read More

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Marketing investigation is a systematic process of examining knowledge that entails conducting analysis to help marketing functions and the statistical interpretation of information into information. This facts is then utilized by managers to strategy marketing functions, gauge the nature of a firm's marketing setting and to achieve information fro… Read More